White Canyon Design (WCD) has been creating branding solutions independently for over 19 years. Both members of the design team worked for large brand consultancies for more than 10 years prior to forming their own design firm in 2002. They have experience in a wide variety of design disciplines, including: retail store design, product design, entertainment design, corporate branding, packaging, UX/UI and web for many global brands. Initially WCD worked primarily as an external design outsourcing destination for unique conceptual design work for in-house design teams in need of a fresh approach. Since that beginning they’ve built their own diverse client base, but continue to support other design firms in need of creative solutions. The team generally focuses on projects within the following categories: Clothing & apparel, heath & beauty, housewares, food & beverage, pet care, hardware, home entertainment, motorsports and environmental & cultural awareness.
Design work created by the team has received awards and features in publications by the following organizations/entities: Newsweek, Business Week, Graphic Design USA, Communication Arts, Art Directors Club, American Corporate Identity, Icon Awards, Graphis Packaging, AIGA, VM&SD, Chain Store Age, Exhibit Design Awards, Packaging Design Council, NASFM, IDSA/IDEA.
Cindy Chischilly has been working in the design industry since 1998. Cindy is Diné (Navajo) and was born and raised in the high desert of Shonto, Arizona on Diné land also known as the Navajo Nation. She moved to California and attended Art Center College of Design to pursue her design career. After moving to the Midwest and working for a large global design firm, she founded WCD in 2002. Cindy is a graphic designer, illustrator, activist and animal rights advocate.
Paul Lycett has been working in design since 1994. He is originally from the United Kingdom (North-West England), and came to the United States to teach graphic design in the Southwest. He decided to stay in the U.S. (relocating to the Midwest), and worked for a global design consultancy for 9 years before joining Cindy at White Canyon Design. Along with partnering in the company he also founded ADVBrands to provide unique design solutions for brands in the adventure category. When he's not creating branding work for White Canyon Design or ADVBrands he's designing novel cover art for Penguin Random House in New York City.